Build better digital products
Start & Build is a home for builders who care about craft. Learn to design, ship, and grow great digital products—using AI as an accelerant, not a shortcut.
Courses, articles, and resources for engineers, designers, founders, and ambitious non-designers.
Anyone can build. Not everyone builds well.
The internet doesn't need more AI slop and minimum viable garbage. It needs thoughtful, usable products that solve real problems for real people.
Start and Build with...
Courses that make you a better builder.
Deep, practical programs in design for engineers, AI-native product design, and design leadership.
Articles that sharpen your taste.
Long-form writing on AI, design, and building with purpose—so you can see the difference.
Frameworks you can use today.
Checklists, worksheets, and templates that turn fuzzy advice into concrete action steps.
Design for Engineers
A live, 4-week course for builders who ship. Learn the design fundamentals and AI workflows that help you turn "it technically works" into "people actually love using this."
- 4 weeks · 2 live sessions/week
- Project-based: apply everything to one real feature
- Built for software engineers, technical founders, and indie hackers
Grab tools that help you build better this week.
Design ROI Audit for Builders
Map friction, delight, and ROI opportunities in any feature or product.
Capstone Picker
Choose a single feature or flow to focus on—scored by impact and feasibility.
No-Slop Screen Checklist
Run through before you ship: hierarchy, spacing, copy, states, accessibility.
Ship, Show, Sharpen Template
Set one thing to ship, one to show, and one skill to sharpen every quarter.
Don't build alone.
The Start & Build community is where you share what you're working on, get feedback, and practice building with purpose alongside other ambitious people.
Join the CommunityBuild with purpose in your inbox.
A weekly-ish email with teardown videos, frameworks, and stories from real builders.
Start building products you're proud of.
Pick a course, grab a resource, or dive into an article—the skills to design and build great digital products are learnable.